Brain

This is a test brain entry from session end

Brittfurn target customers: new homeowners (8M+ SEK property in Östermalm, Djursholm, Lidingö), renovators with building permits, interior designers/architects.

Engelska Tapetmagasinet is the primary competitor. They have stronger SEO but weaker product photography.

Brittfurn SEO health score: 65/100. Main issues: broken cowlendar extension causing JS errors, 3x GA4 tags firing simultaneously, CSP frame-ancestors error.

Core product categories: handknutna mattor, maskingjorda mattor, kelimmattor, löpare, and kuddar. Premium segment focuses on handknotted rugs from Iran, India, and Nepal.

Most valuable customer segment books in-home consultations. Average order value for consultation customers is 3x higher than online-only purchases.